Surfing the Digital Tsunami
- a playbook for continuous business transformation.

This is a real playbook - an easy guide, simple and extremely useful.

This book can help you overcome some of the very common leadership problems in 21st century organisations. It shows in a practical way how surfing the digital tsunami can be learned in any context.

The playbook is the perfect guide for you, your team and the whole organisation.


Timo Savolainen
Digi Punk Rocker,
a visionary and
he is the main author
behind this book.
Kati Lehmuskoski
ICT project manager leading digital transformation hands on. Published author on digital transformation.
Tuomo Koskenvaara
Business Technology Leader,
helping people and companies to success with business technology.
Co-writer of the book.   


Our journey to better understand organizational and business change in the digital era started around 5 years ago.

Even though technology provided great opportunities for organizations to engage with their customers and expand their business offering, public discussion about digitalisation and digital transformation was mainly negative and technology-focused.



  • How can companies succeed in the digital economy?

  • How can businesses grow their profitably in the 2020s?

The book, Surfing the Digital Tsunami, summarizes the essential perspectives of managing continuous change and looks at the future. This is a practical playbook and tool for international business executives.

“The Greatest Danger in Times of Turbulence is not the Turbulence -

It is to Act with Yesterday’s Logic.”

Peter Drucker




  • Authors

  • Our story:  Why did we write this book?

  • How to use this playbook?         


PART 1. In the search of endless summer           

  • Introduction - a digital tsunami 

  • The first and second wave - A radical transformation to digital and online business

  • The third wave - From the age of computing to the age of data

  • The next big wave - Harness the potential of Intelligent Automation

PART 2. Case studies of vanguard organizations

  • The Amazon effect and the ongoing evolution and disruption of the retail market

  • OP Financial Group Part 1. Disruption in the Finance Industry

  • OP Financial Group Part 2. Enterprise Wide Agile             

  • Finnair's digital journey part 1: a 360-degree view of business    

  • Finnair’s digital journey part 2: People are your biggest asset in a constantly evolving business landscape      

  • MaaS Global: The first mobility as a service operator in the world            

  • Case Grundfos: No Separate Digital Strategy Needed      

  • GE’s Journey to Becoming a Leading Digital Industrial Company

  • Holvi - a True digital company   

  • Building the Digital Government – Estonia’s Digital Transformation


PART 3. Surfing on the fourth 4th Wave of the Digital Tsunami 

    STEP 1. Create a vision beyond the next wave    

    STEP 2. Build an agile value- driven organization

    STEP 3. Execute the strategy and act fast             

    STEP 4. Reinvent the operating model that enables the strategy 

    STEP 5. Jump the S-curve and keep your head above water         

    STEP 6. Communicate, collaborate and repeat   


PART 4. Fire on the horizon       

  • Digital renaissance or digital revolution?





Essentially, an operating model is the bridge between strategy and day-to-day business operations.


In practise, an operating model is a high level presentation of how an organisation can efficiently and effectively deliver its vision and strategy.


An effective operative model puts people and their ways of working into the focus. Up-to-date operative model ensures that the people of the company do things in the right and in the most optimal way.

That's why we think that companies need a new kind of operating model framework for 2020s.


Instead of the traditional three, people, process and technology, most of the modern companies need an operating model with four core layers:


People, Ways of working, Data and Technology.

Operating model for web.png


1. OP Financial Group –

Enterprise Wide Agile

Pekka Puustinen.jpg
OP Financial Group, the leading financial service group in Finland, works in every field of financial services from private and corporate banking to insurance.
Pekka Puustinen,
the executive vice president of the OP Financial Group, explains why the OP Financial Group is one of the largest ongoing reorganisation programmes and how the OP Financial Group will soon become a self-managed organisation with Enterprise Wide Agile.

2. MaaS Global –

The first mobility
as a service operator in the world

Sampo Hietanen.jpg
MaaS Global is the world’s first mobility operator that provides full pledge mobility as a service. MaaS Global’s services are used through a mobile application called Whim, which can combine all modes of transportation into one simple subscription. With one payment, customers can use public transportation, taxis, bikes and rental cars. Basically, any kind of transport that people need.

Sampo Hietanen, the Founder and CEO of MaaS Global,
is often called the father of mobility-as-a-service. He explains how MaaS Global got started and why it’s going to disrupt mobility.

More case studies coming soon!

Can't wait?


Timo Savolainen
Digi Punk Rocker,
a visionary and
 the main author
behind this book.
Are you looking for a professional keynote speaker, event host, or independent expert voice who has appeared on television and radio?
Look no further!
Our topics include:
  • Surfing the 4th wave of the digital tsunami
  • Leading continuous business transformation
  • Growing business with emerging technologies
  • Agile leadership in the age of data

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